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social cause

The social cause

by Blake Sunshine on April 12, 2009

I love social media and I love charity, but I sometimes think they live in such different lands that I shouldn’t even use their names in the same sentence. But once again, Facebook has come along and proven me wrong. 

Last week, in honor of their amazing accomplishment of having 200 million members, they created virtual gifts for numerous charities. When you purchase one of their special charity gifts, the proceeds go straight to the charity. 

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What a great idea Facebook! What would be an even better idea is if Facebook created a gift for a different charity each week. This way the charities could get more exposure and donations while Facebook enhanced their public image and corporate culture.  Come on Facebook, make this a social cause!

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The purpose of business

April 1, 2009

In my advertising and public relations ethics class we spend a lot of time talking about the purpose of a business. We debate and discuss the pros and cons of different businesses, many of whom focus their purpose on either their employees, customers, shareholders, or other stakeholders.
Since the class started I have changed my views [...]