Marketing yourself in the social media world can be very, very complicated. How do I act right, look right, say the right thing online to position myself as an expert or a trusted advisor in my field? Of course, there are hundreds (maybe even thousands) of things you could do or change to market yourself, but lately I’ve come to find that you can market yourself by doing just one thing. Being real.
One person who has impressed me with his ability to become one of the most famous players in the NBA by being real is Kevin Durant. Now it doesn’t hurt that he happens to be one of the best scorers in the league, but the reason that players and fans love him as much as they do is that he is himself 100 percent of the time.
Spouting off inspirational tweets like, ”Hard work beats talent when talent fails to work hard. I live by this quote and it has helped me become who I am today,” his fans are given a true glimpse into how he gets through tough times.
Yet he also isn’t afraid to be honest and emotional with his fans, “Everyone’s been asking me about my mom dancing and getting the crowd hyped at the game yesterday lol. Blessed to have such a wonderful mother! Love having her sit courtside!”
But most importantly, he is extremely relatable and makes fans feel like he is just like us. “Man they be cheatin terrible on angry birds…make me wanna throw my phone out the window!!! lol.”
So next time you feel like your presence online isn’t what you wish it were, take a break from over analyzing and try to be real.
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