Fear not Millennials, Facebook is still your home! At least it is according to Inside Facebook’s latest Facebook age data.
Check it out:
Much as I suspected, Millennials still make up a huge chunk of Facebook users. Allowing Facebook to continue to reign as the social network of choice for Millennials. This is also great data for companies and brands who are using Facebook fan pages for marketing. Remember your audience, which is full of Millennials, and give us something new and interesting!
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When I look at this chart, what I see is that while Gen Yers constitute somewhere between 29% and 40% of users (giving the benefit of the doubt and saying half of the 26 – 34 year olds are Gen Yers), Gen Xers and Young Boomers are really where the growth – and future – of the network lies. Facebook, like MySpace and Friendster before it, is more than likely a passing fad. I believe MySpace began to lose its cache with the younger crowd when 30+ started showing up — and I think Facebook is heading in the same direction. The moment it opened up its network to non-college students, I think it started its countdown to irrelevance with a certain segment of the population (those who nutured its creation and don’t want their parents or employers monitoring their activities).